https://www.youtube.com/watch?v=g7Xn2JqH5ng
After finishing watching the full trailer I noticed that it follows the typical conventions of a standard horror movie. The trailer starts off with no music and the sounds of crickets giving to add to the effect of it being night time in an empty house to which we hear a distressed woman say 'katie' followed by a woman appearing to be possessed walking with a crying baby in her arms. This is from paranormal 3 and the blackout after this scene 'until now' meaning they have told the audience how the previous film ended and now the horror story is going to continue. Straight away you can notice that the film is shot as a home video making the audience feel as thought the film is more realistic than the common horror. There is then a girl filming herself which is immediately telling us that she is a main character, this is then followed by various cross cuts showing scenes of different characters involved such as her mum, brother and two random boys used to familiarize the audience with the main characters. Once the build up begins there are various clips that show only some of the story and bring questions to mind thus intriguing the audience to want to know more of the story. It then finishes with 'see it everywere october 19' suggesting this is a popular world wide film.
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