How has synergy between film trailer/poster/magazine cover maintained throughout the marketing process

Synergy is the sale and promotion of a product throughout all aspects of the media. Synergy is used to appeal to all audiences allowing more people to be aware of the movie therefore result in more viewers and more sales. It can be used in magazines, poster covers, games, website banners, merchendise and many more. A recent occurance of synergy is the new Batman movie 'Dark knight rises' which was a massive blockbuster in the summer of 2012. The dark knight rises is a great example of synergy as this film was given a huge push due to its high budget. As you can see above the text, we have the trailer, magazine front cover, poster and game cover.

The dark knight rises is a great example of synergy as I found that throughout the lead up to the film release and the time it was available at the cinema, the majority of the media was covered by its advertisments. Such as magazines, posters, internet banners, games etc. This is used because it appeals to all aspects of media therefore people who may only prefer that use that certain type of media will still get an understanding of the film and find out the details on it.